The Blog

Notes on Growth

Lessons from scaling paid media, building with AI, and turning marketing into a predictable growth engine.

Scaling Spend
Paid Media · 6 min read

How We Scaled Media Spend from $6M to $25M Without Breaking CAC

The frameworks, guardrails, and team structure that let us grow budget 4× while improving efficiency.

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AI in Marketing
AI & Automation · 5 min read

Building AI Agents That Save My Team 50+ Hours a Week

How I built agents that design creative, automate reporting, and validate testimonials — and what I'd do differently.

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New Channels
Acquisition · 5 min read

From 0 to 250+ Partners: Standing Up an Affiliate Channel

A practical playbook for launching affiliate as a net-new acquisition channel inside a SaaS growth org.

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More posts coming soon. Have a topic you'd like me to write about? Reach out.