Performance · Growth · Demand Gen

Christopher Root

Senior Growth Marketing Manager

Data-driven growth leader with 10+ years scaling paid and organic media for SaaS and B2C. I own multi-million-dollar budgets, lead creative and growth teams, and turn marketing spend into a predictable, revenue-driving system.

10+ Years in marketing
$25M+ Annual budget owned
40+ Recommendations
$200M+ Media placements purchased
Christopher Root
📍 Denver, Colorado
$6M→$25M+
Media budget scaled
Paid enrollment growth
+112%
Avg. eLTV per enrollment
50+ hrs
Saved weekly via AI agents
About Me

Growth marketing built on data, creativity & a personal touch.

I'm an accomplished performance and growth marketing manager with over 10 years of paid and inbound experience. Throughout my career I've honed the craft of building data-driven strategies that optimize performance and fuel growth for SaaS and B2C companies — managing multi-million-dollar budgets and the cross-functional teams that bring campaigns to life.

I thrive in fast-paced, agile environments where creativity and experimentation are encouraged. My background spanning business, psychology, and marketing means campaigns get executed with precision and messaging that actually resonates. I'm just as comfortable distilling complex data into clear recommendations for C-suite executives as I am in the weeds of a Meta or Google account.

Outside of work, I'm a husband and a dad to one daughter, based in Denver, Colorado. Family keeps me grounded — and is a big part of why I care so much about doing work I'm proud of.

Core Skills
Growth & Demand GenPaid Social / SearchProgrammatic & Display Affiliate MarketingGo-to-Market StrategyMarketing & Creative Strategy Marketing AnalyticsAttribution & ReportingForecasting & Budgeting SEO / SEMEmail & LifecycleAudience Segmentation AI Tools & AutomationData PipelinesTeam Leadership
What I Do

Areas of Ownership

The day-to-day I lead at Housecall Pro — running channels and teams as a connected growth engine, not siloed tactics.

Direct Mail Program

Channel Owner
  • Run direct mail end to end — offer, creative, list strategy, vendor management, and measurement.
  • Treat print as a performance channel with tracked attribution and a creative test cadence.
  • Integrate it with digital so mail reinforces the broader acquisition funnel.
Read the case study →
🎬

Creative & Video Team Leadership

Team Lead
  • Lead the creative and video team — briefs, review cadence, and a high-volume output pipeline.
  • Built structured creative testing that lifted CTR from 0.8% to 2.4%.
  • Give the team clear direction and room to experiment — clarity plus creative freedom.
Read the case study →

AI Reporting & Automation

Builder
  • Build AI agents and reporting that save the team 50+ hours a week.
  • Automate recurring reporting, creative drafts, testimonial validation, and recommendations.
  • Keep a human in the loop on anything that ships — speed with guardrails.
Read the case study →
📈

Paid Media & Growth

Budget Owner
  • Own a $25M+ annual budget across Meta, Google, TikTok, LinkedIn, Reddit, programmatic & affiliate.
  • Optimize to CAC, LTV, CPL & CPC — exceeded the 2025 enrollment goal ~5% while under budget.
  • Forecast, pace, and reallocate spend to keep growth predictable.
Read the case study →
🤝

Affiliate Marketing

Channel Builder
  • Built the affiliate channel from 0 to 250+ partners — outreach, onboarding, and management in PartnerStack.
  • Created competitive promo offers (20% off 12 months) and high-converting landing pages to win against Jobber.
  • Structured lead & enroll payouts ($10–70/lead, $180–250/enroll) and launched ROKT as a net-new affiliate channel.
Read the case study →
🌐

Partnership Marketing

Partner Lead
  • Support major distributor partnerships — Sherwin-Williams and Watsco — including attribution and lead routing.
  • Stand up partnership ads with influencers, ambassadors, and creators across TikTok, Meta & YouTube.
  • Launched the TikTok One creator program to source authentic, Pro-made ad assets.
Read the case study →
Career

Work History

A decade of scaling growth across high-growth SaaS, enterprise, and agency environments.

Oct 2022 – Present

Senior Growth Marketing Manager

Housecall Pro · high-growth B2B SaaS
  • Own and scale a $25M+ annual media budget across Meta, Google, TikTok, LinkedIn, Reddit, programmatic, and affiliate — optimized for CAC, LTV, CPL, and CPC.
  • Exceeded the annual enrollment goal by ~5% in 2025 while coming in 1% under spend budget.
  • Built AI agents that design creative, automate reporting, validate testimonials, and surface recommendations — saving the team 50+ hours/week.
  • Lifted conversion rate 18% YoY via a landing-page CRO program, segmentation, and continuous offer testing; built an affiliate program from 0 to 250+ partners.
  • Grew and mentored a growth team of 5+ across paid media, creative, and integrated marketing.
Jul 2021 – Oct 2022

Senior Marketing Lead

DISH Network (EchoStar Corporation) · multi-brand portfolio
  • Owned cross-channel acquisition strategy and budget planning across search, social, display, programmatic, mobile, and video.
  • Led go-to-market strategy and launches for multiple internal brands, aligning channel, audience, and measurement to each brand's goals.
  • Architected media tagging, data streams, and reporting architecture to improve targeting and attribution.
  • Established pacing controls and monthly forecasts that improved scalability and efficiency across business units.
Aug 2020 – Jul 2021

Marketing Strategist

Builder Funnel · agency growth strategy for B2B clients
  • Built a Facebook coaching-webinar strategy that scaled client revenue from $1.2M to $2.6M on $120K of ad spend.
  • Developed a high-ticket offering that doubled gross revenue on sign-up and increased retention 40%.
  • Streamlined client onboarding from 3 months to 6 weeks and led client communications and project delivery.
Jun 2018 – Jun 2020

Growth Marketing Specialist I & II

Integrity Marketing Solutions · agency client leadership
  • Led a digital marketing team executing paid and organic acquisition across a full book of agency clients.
  • Drove 3× lead volume for three clients within 12 months and nearly doubled revenue through funnel optimization.
  • Improved CVR 22% with audience segmentation and lifecycle messaging; grew accounts managed per person from 4 to 8.
Brands I've Worked With
Housecall Pro
DISH
Sling
Boost Mobile
OnTech Smart Services
Telcoin
Unmanned Safety Institute
Builder Funnel
Integrity Marketing
GSD Construction
Nine Arrow Land Service
Calvis Wyant Luxury Homes
CCU Athletics
Pop Goes the Pastry
TruAim Marketing
Portfolio

Selected Work & Projects

"If you aim at nothing, you'll hit nothing." A mix of growth consulting engagements and hands-on creative.

Featured9 Arrow Land Service
Full Marketing Buildout

9 Arrow Land Service

Owned the entire marketing stack for this Texas land-clearing company — built their website, ran SEO and Google Business Profile, set up HubSpot, designed all print collateral, and drove real leads.

ConsultingUnmanned Safety Institute
USIUNMANNED SAFETY INSTITUTE
Sep 2023 – Mar 2024

USI — HubSpot & Website Consultant

Built USI's HubSpot marketing and sales funnel, tracked lead gen and performance, designed the website, produced video and content, set up product SKUs and sales pipelines, built brand personas, designed ads, and set budgets for the D2C strategy.

ConsultingGSD Construction
GSDCONSTRUCTION
Oct 2022 – Dec 2022

Website SEO & Page Design

Used HubSpot to redesign elements of the site and completed a full SEO audit — updating titles, descriptions, alt text, and fixing all redirects for a Houston commercial general contractor.

ConsultingPop Goes the Pastry
2017 – 2022

Marketing Director

Owned marketing end to end: designed the website, lead forms, and conversion-focused CTAs; produced videos and creative; built a sellable recipe eBook and clean, on-brand business cards; and managed orders and email follow-ups. Sold so many cookies and cupcakes we had to pull back the site — too much demand without an industrial kitchen.

CreativeTelcoin — Digital Asset Bank
Crypto / Fintech

Telcoin — Video & Graphics

Created informational videos, graphics, and shared content for Telcoin, a remittance-focused cryptocurrency. The flagship info video earned 5,000+ views on Twitter alone.

VideoCCU Athletics
CCUATHLETICS
Sports / Hype Video

Pump-Up & Motivational Videos

Produced hype and motivational videos for Colorado Christian University's Athletics Department to support the basketball program ahead of key events.

ContentBrands and Branding — eBook by C.J. Root
BRANDS & BRANDINGOne Brand to Rule Them All
Published · Amazon

"Brands & Branding" — eBook

Authored and published a book on branding strategy — distilling the fundamentals of building a brand that stands out and stays consistent.

Side VentureTruAim Marketing
TRUAIMMARKETING
Consulting Practice

TruAim — SaaS Growth Consulting

My consulting practice helping a select few businesses build full-funnel paid strategies on Meta and Google — generating leads, improving sales, and lowering costs with a personal touch.

Testimonials

What People Say

A selection from 40+ recommendations on LinkedIn — managers, executives, peers, direct reports, and clients.

Chris tackles his work with a level of enthusiasm that is contagious… constructing performance strategy around the customer journey to deliver the best results. Any company would be fortunate to have an individual of his caliber.

MA
Matt AustinDirect Manager · Housecall Pro

One of the strongest growth operators I've worked with… managed multi-million-dollar budgets, became a subject-matter expert in paid social, and played a key role in unlocking new levels of scale. I'd gladly partner with him again.

SV
Simon VishnevskyVP of Growth · Housecall Pro

A key player on the Performance Marketing team… strong ability to leverage data-driven insights to create multi-touch strategies that moved prospects through the funnel.

JB
Jennifer BergnerChief Marketing Officer · Housecall Pro

One of the most joyful and capable professionals I've collaborated with… able to interpret complex data and translate it into actionable strategies. His contributions were especially impactful on highly effective SaaS ad campaigns.

JN
J.C. NavarroCreative & Video Director · Housecall Pro

His ability to leverage data to identify opportunities within the funnel, combined with creative recommendations, has been a key driver of HCP's marketing success.

JD
Josh DowneyGTM Engineering · Housecall Pro

His exceptional strategic mindset was instrumental in developing impactful paid campaigns. He provides clear feedback and lets the creative team experiment — a patient, highly detail-oriented member of the team.

MA
Maria Angela J. AmorantoSr. Lead Visual Designer · Housecall Pro

An absolute pleasure to work with… incredible work ethic, great communication, works across multiple teams to deliver projects that drive great results.

MM
Mason MeekerDirect Report · Housecall Pro

A highly valuable and talented manager… excels at prioritizing initiatives, finding gaps in strategy, and aligning operations with goals. Cannot recommend him enough.

AF
Alexis FreemanSr. Paid Social Manager · DISH Network

Highly motivated and results-driven… took on roles two levels above him and succeeded; impressive when sharing results to executives.

ML
Mathew LairdProject Manager · DISH Network

I've seen him juggle many hats — from analytics to reporting to product management. He uses analytics to uncover insights and present them to leadership, with huge impact on the business. Any team would be lucky to have Chris.

AP
Ankita ParmarProduct Manager · DISH Network

Chris is a swiss army knife when it comes to marketing. From analytics, reporting, pixel implementation, and budgeting, I can always count on him to jump in and deliver. He would be an asset to any team!

AC
Andrew ChanPerformance Marketing · DISH Network

Chris straddles multiple lines of business and tactics to ensure projects and reporting stay on track while exceeding internal client expectations. Inquisitive and eager to improve our processes.

MG
Mark GoodTechnical Account Manager · DISH Network

Chris is of exceptional character. When he says he will get something done, you can count on it. If I needed expertise in web development, marketing, and sales automation, he would be my first call.

CM
Chad MolenMentor

A highly motivated and effective marketer who is always open to new challenges — a goal-focused problem solver, never afraid to explore out-of-the-box thinking.

MP
Malachi PriceMarketing Manager

Chris delivers. Plain and simple. After working with him for the past year, it has become clear that he truly understands the proper combination of content and consistency it takes to generate leads. On top of that, he is nice, smart, and easy to work with.

S
SamPartner · Southern Green Builders

Working with Christopher has been great! I really wish I had started sooner. I thought I was knowledgeable about digital marketing, but it turns out there were a ton of things I had no idea about. I can't recommend him highly enough.

C
ChristopherAttorney · Yetter & Mays

Christopher has helped my practice (and me personally) in our transition to add digital marketing to our strategy. Chris is very knowledgeable and willing to help whenever the need arises. I recommend him without reservation.

M
MichaelOwner · Michael T. Huguelet, P.C.
Blog

Notes on Growth

Lessons from the field — scaling spend, building with AI, and turning marketing into a growth engine.

Scaling Spend
Paid Media · 6 min read

How We Scaled Media Spend from $6M to $25M Without Breaking CAC

The frameworks, guardrails, and team structure that let us grow budget 4× while improving efficiency.

Read article →
AI in Marketing
AI & Automation · 5 min read

Building AI Agents That Save My Team 50+ Hours a Week

How I built agents that design creative, automate reporting, and validate testimonials — and what I'd do differently.

Read article →
New Channels
Acquisition · 5 min read

From 0 to 250+ Partners: Standing Up an Affiliate Channel

A practical playbook for launching affiliate as a net-new acquisition channel inside a SaaS growth org.

Read article →
Get in touch

Let's build something that grows.

Open to Director-level and senior growth / performance marketing leadership roles. The fastest way to reach me is email or LinkedIn — and my resume is one click away.

Reviewing my background?

Grab the full resume and let's talk.

Download Resume (PDF) Email Me